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We power businesses through the new and the unknown.
We are a team of experienced marketing, technology, creative, and commercial people working across sectors including Retail, CPG, Travel, Financial Services & Consumer Healthcare – these are the industries we know inside and out.
We are most valuable to our clients when helping with the difficult bit between strategy and delivery – whether that’s transforming your marketing model, ecommerce optimisation, or growing a retail media network.
We always focus on delivering tangible results (not just powerpoint).
The foundations required to ensure that marketing teams are ready for the future. Target operating model design.
Realising the full value of your existing investments in technology and people.
Unlocking the power of AI across the business, driving better decisions, creativity and customer connection.
Harnessing the commercial and brand opportunity that Retail Media offers.
We have a brilliant and experienced network with diverse expertise spanning strategy, transformation, operating models, digital innovation, and AI transformation.
We can also tap into the network of talent at our sister company greyhairworks! when we need it.
Rob helps complex organisations use AI to transform how they work when technology and market shifts demand it. He has worked with banks, retailers and publishers, and holds MIT Professional Education credentials in Applied Generative AI for Digital Transformation.
Leads on: AI-driven organisational transformation, operating models, digital and AI strategy & adoption
Tam has over 20 years’ experience shaping digital employee and customer experiences for global brands. She now focuses on helping organisations activate employees, customers and partners to accelerate their sustainability goals.
Leads on: Digital strategy for sustainability, Employee and customer activation
As a business psychologist, Ed bridges the gap between commercial ambition and human behaviour. He’s fascinated by how organisations really operate day-to-day, and helps teams unlock better performance through culture, leadership and the way people work together.
Leads on: Culture diagnostic and transformation; Behaviour change: Team effectiveness; Leadership development; Coaching
We work with some of the best businesses in the UK and beyond. We’re proud that they come back to us to help them with their new challenges.
It was great to work with the Grace & Co team. They did a fantastic job of helping us develop a strong, strategic approach about how we could grow our grands in today’s ever-changing environments and connecting it to a clear and practical method for how we could evolve our marketing organisation.
Sharon Barraclough, Senior Director Global Marketing Transformation, PepsiCo
Grace & Co have a fantastic network of experts with real hands-on experience within eCommerce, media, and CRM at both a strategic and executional level. The output from the team has been extremely professional and they have presented, with impeccable delivery, to senior leaders within my organisation as well as helping to influence key decisions for the business on both a long and short-term basis.
Paul Stafford, Head of Retail Media, Superdrug
We power businesses through the new and the unknown. This is our approach:
Yes, strategic thinking is important – and we pride ourselves on working with smart people – but even more importantly, our work is useful. We’ve learnt that sticking around for the difficult bit between strategy and delivery is where we partner best with our clients who need to take the strategy and make things happen.
90% of a successful project is about the right talent, configured in the right way. Before a project starts, most of our attention goes here. And we recalibrate casting throughout, adding specialisms to ensure impact. We activate our network to find the right solutions for our clients – whether that’s a tech partner, or a great content partner.
We believe in making tomorrow better than today, and starting where you’re at as a business. In our experience, perfection is often the enemy of progress. We set our bar high – but our guiding question is: how can we move forward today?
Doing good business is important to us and to our clients. Sustainability initiatives – carbon offsetting, DEI, job equity – are complex questions to answer. Working on solving these challenges to build more ethical businesses of the future is central to the work we strive to do.
Our sister business, greyhairworks! has trawled the world to curate a portfolio of best-in-breed technology solutions from scale-ups. Fit for purpose and delivering significant and immediate upsides. We have first access to some of the best martech out there.