Articles

Articles we’ve written with our key partners and friends of Grace & Co, covering the key insights and trends shaping retail, marketing and AI.

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AI’s Imagination Gap: Where Did The Growth Go?

Brands Are Losing Control of Their Own Story. Here’s What to Do About It

The new world of in-store digital: How to turn a screen network into a business platform

AI adds and adds. The marketer’s job is knowing what to take away

Publishers, LLMs, and some questions for brands

Judgement and discernment – the competitive advantage in an AI world

The new world of consumer insight: How to use AI to make human voices more human. An interview with OriginalVoices

Nothing Has Changed, Everything is Changing. Why it’s time for Grocers and Brand Owners to Understand Stores of the Future.

Research: Can Too Much Democratisation Be a Bad Thing?

AI’s Imagination Gap, and Why Only Marketing Can Close It

“Look, Mum, I’m a Big Boy now” – Retail Media, aged 5

GLP-1s and the redesign of the shopper landscape