Retail Media Learning Burst
Retail Media is one of the hottest topics in Marketing today. The topic can be hard to get a handle on as it’s a mix of search advertising (like Google), display advertising (like Facebook), video and TV advertising as well as being powered by 1st party data from retailers and sold in increasingly complex commercial deals.
To make matters more complicated, the topic is fast evolving, with new formats and measurements coming out almost weekly.
Grace & Co have developed an approach called a ‘learning burst’ – providing the content and capability so that teams can understand how Retail Media works and how it fits into brand and customer plans.
And we deliver it in an entertaining and positive manner.
Learning Outcomes
- Understand what Retail Media is and why it is growing in importance.
- Describe the Retail Media opportunity and the challenges with Retail Media
- Understand the role of data and audiences in Retail Media
- Understand the measurement and KPIs that matter with Retail Media
- Describe how Retail Media will develop in 2024 and beyond.
We’ll tailor the content to be absolutely relevant to you and your category but this is a sample of what we’ve run before.
| Topic | Explanation of content |
| Introduction | Explanation of what is retail media |
| Retail Media Definitions | Definition of why retail media is important today, origin, drivers, business models, context. Show the difference to Google and Social Advertising. |
| Retail Media Fundamentals | What are the constituent parts of retail media? All retail media networks have commonalities in terms of search, placement, formats, style and targeting. |
| Retail Media Ecosystem | Description of the retail media ecosystem |
| Samples and Case Study | Visual examples of each type of Retail Media with two case studies |
| Detail: Sponsored Search | Detailed description of best practice in sponsored product / search and how to win with Sponsored Search |
| Details: Sponsored Display | Detailed description of best practice in Sponsored Display and Sponsored Brand Video |
| Others Retail Media forms | Offsite, Connected TV, Social, Instore. |
| Measuring success on Retail Media | Standard Retail Media performance measures and KPIs |
| Commercial | Overview of the different commercial models in play |
| What’s next for Retail Media? | Guide to what will happen next with retail media |
The Retail Media learning burst is run by Colin Lewis.
Colin is one of the leading writers and thinkers about Retail Media and is a multi-award winning international marketer, speaker and consultant with over 25 years hands-on international experience in the UK and abroad.