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We are a highly networked team of industry experts helping define, support, build and scale retail and commerce media capabilities.
We work with retailers across the whole retail media journey from setting strategy and commercial goals to activation and sales.
Our approach is really practical and focused on helping you execute. So whilst we support you to set the strategy, we’ll spend more time helping you make it work – whether that is changing the way the organisation works, building new inventory or making the commercial side of things work.
We can support your retail media network at any stage. Our team of industry experts can provide guidance and experience across all key areas and stages of retail media.
Strategy & Operating model – help build the proposition and shape the business operations around it.
Data, Product & Technology – activating first-party data through insights, audience building and measurement, and advise on the tech stack and ad product roadmap.
Commercial & Go-to-Market – turn a proposition into something agencies and brands can act on. commercial models, packaging channels and sales materials.
We help unlock new advertising budgets. Our dedicated sales team sells the inventory directly to media agencies, giving retailers a route to revenue without building an in-house sales team from scratch. There are 3 key parts to our sales offering:
Connections Network – scalable resource that helps deliver agency introductions at speed and scale.
Sales Capability – A team of experienced sellers at the intersection of media, agencies and adtech.
Sales Enablement – Support on strategic thinking, product development and an end-to-end process.
Join us for a spot of Retail Media Therapy as Viv Craske and Colin Lewis discuss the biggest stories in retail media & commerce media.
Our team brings a broad range of experience from media, marketing, ecommerce and sales.
To find out more about how we can help your organisation make the most of the retail media opportunity, get in touch.
Darren is a GTM and revenue growth leader who's spent 20+ years building AdTech and SaaS businesses from scratch across EMEA and APAC. He's a Partner at Grace & Co specialising in media sales, having previously spent two and a half years launching retail media platform, Zitcha, into EMEA. This included secondments inside two retailers getting hands-on with the retail media landscape from the inside. Over his career he's launched new markets and categories for the likes of Shuttlerock, Nugit and iClick Interactive, and worked at Yahoo and Publicis. He sits on the IAB EMEA Retail Media Committee and speaks regularly on retail media and programmatic.
Leads on: Retail Media and Media Sales
Tara is our retail media and commerce leader. She's spent 15+ years across retail, tech and consumer businesses, including senior roles at Delivery Hero and Sainsbury's, and started out at Tesco. She now advises businesses on retail media strategy, operating models and commercial growth, helping them build retail media into a proper commercial business.
Leads on: Retail media, Commerce media, Commercial strategy, Operating models
We’ve worked with retailers in the UK and Europe to help them build and scale their retail media networks.
Get in touch to find out how we can help you build and scale your retail media network now.
If you want to find out more about how we can help you scale your retail media business and get a confidential briefing on what’s happening in the market today, please leave your details below.